New Work Alert: Marshall Plan for Moms Mother’s Day
This Mother’s Day, Marshall Plan for Moms gives us what we all want, an opportunity to have sex and poop in private.
Marshall Plan for Moms, an organization championing public and private sector policies to center mothers in our economic recovery, is pushing Congress and corporations to value women's labor and pass long-overdue policies like paid family leave, affordable childcare, and pay equity. To draw attention they wanted to tap into a cultural moment that is known for celebrating moms, but they wanted to do it in a way that really recognizes and highlights what moms are actually experiencing and shines a light on their truths.
As an agency founded by and owned by moms, we understood intimately the shitshow of the past two years. So we rallied the troops of mom creatives, strategists, production, account people, etc and set out to let moms know that whether they Work From Home, Stay At Home, or are in the office, they are not alone, their pain is real, and Marshall Plan for Moms has their backs.
The satirical interpretation of a stereotypical pharmaceutical ad highlights the tell-tale symptoms of chronic mom guilt and even the likely side effects of the cure (think: joy, sleep, sex, and the pleasure of pooping private). Social and guerrilla efforts complemented the video and let moms know that guilt can strike at any time.
