New Work Alert: True Love by Lion’s Den

agency work
Written By Erica Fite

This year for our Valentine’s date with Lion’s Den we pivoted (to use the word of the year) away from our trademark absurdity to get romantic with real couples, real relationships, and real love.

All the couples share a willingness to be open, and their candid reactions underscore that experimentation will only serve to enhance their relationship and sexual experience. This campaign uses tender humor, emotional connection, and even sex-loving over 50s to remind us that pleasure, passion, and romance are (and should be!) a normal part of everyday life.

This is the first time Lion’s Den is widening the age range featured in their creative to include a couple in their 50’s. Eric and Deborah are well into their sixth decade, an age not typically associated with sex toy purchasers. In reality, though, a recent study published on AARP indicates 60% of women and 40% of men over the age of 50, use sex toys individually, or as a couple. Once again Lion’s Den is pushing the envelope by acknowledging the real-life reality that sex happens and the better it is, the better it is. 

Erica Fite

Erica grew up running around the mountains and islands near Seattle before trading one coast for the other. 

First she moved to Los Angeles where she graduated from UCLA and pursued acting. Eventually she settled in New York switching from a life in front of the camera to behind it when she found a new career in advertising. In New York, Erica found success as an art director and global creative director for agencies big and small on accounts such as Milk, Clinique, Bahamas, L'Oreal, Pantene, Johnson's and many more. 

At Fancy, Erica and her team have been trusted to create social, digital, video and traditional campaigns for a variety of emerging and established brands. Today, Erica still lives in downtown Manhattan with her husband and many children, escaping to mountain and islands whenever she can.

http://www.fancynyc.com
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