One-Size-Fits-All Advertising Doesn’t Actually Fit Anyone.
When it comes to clothes, we all know the drill: "one size fits all" never really fits anyone. Sure, the tag might promise simplicity, but what it actually delivers is compromise. And a poor fit for everyone. The same thing happens with advertising. A one-size-fits-all approach demands that women adapt their unique experiences into the confines of a shallow, outdated stereotype—a stereotype that’s so basic and superficial, it’s really no one’s life at all.
600 women will tell you what they really want from brands and how to talk taboos
Advertising has failed to reach women since its inception. Call it stereotypes. Call it too few women steering the ship. But either way, women want you to call it like it is. Women are tired of brand silence on the issues that matter most. Our taboo research proves it.