Unspoken: The Taboos That Shape Women’s Lives And What Brands Can Do About It
So much of a woman’s life is still treated as taboo—our health, our money, our aging, even our grief. We’re told to keep things quiet, stay agreeable, and not make anyone uncomfortable. But silence serves the status quo, not women. This piece explores what taboos cost us—and what brands can do to help break them.
Welcome to the New Age of Aging
Pretending there's an alternative to aging is getting old. And women are over it. as advertisers and marketers, we have a choice. We can reinforce stereotypes, keep repeating what’s been done, or we can use our influence to push culture forward. Fancy is here for it. Are you?
Politics at Work. Indeed.
We’ve been told it’s taboo to mix work and politics. That it’s not nice. Or polite. That it might make people uncomfortable. Or maybe even not want to work with you. But when your company is founded to do one thing: make things better for women, guess what? There are already people who don't want to work with you! So we're just going for it. Today, in this world, in this election, there is just too much at stake not to raise our voice.
Society’s Changing, Are You?
We’ve been sharing our taboo research insights for a year now, and it’s clear that change is here. It’s not a matter of if but what progress we pursue now.