Love in the time of the pitch process
The RFP: Possibly the worst introduction for a blind date a person could imagine. Not romantic. Not sexy. And definitely one-sided. A big, hairy prenup before you even have the first get to know you drink.
Erica Fite is confused. And so is just about everyone else.
The only thing that’s clear is that there seems to be a fear of sexually satisfied women. And if we keep being treated like our needs and desires are something shameful maybe there should be.
Katie and Erica: Fab at 40!
To celebrate her 40th birthday, our friend Lisa Kostova went on a mission to prove that your 40s—and the years that follow—truly can be the best years of your life.
Subverting Marketing Stereotypes
Fancy has a specialty in a group marketers often ignore: Women 40+. Katie and Erica sat down with Adweek to talk about why.
My other spouse
What makes our relationship work? A shared work-ethic, a shared purpose, and most important: a shared sense of humor. We let CampaignUS in on the rest.
Mid-Year advertising industry report card
In the August 10, 2018 edition of Shoot Magazine, Katie shared her POV on the most significant strategic and creative industry trends we see developing this year.
5 Things I Learned While Speaking at the Ad Age Small Agency Conference
Erica and I spent three days learning, laughing and generally having a great time with our fellow small agency folks.
Katie Keating and Erica Fite featured in Adweek creative 100!!
We are honored, thrilled, humbled to be included among all of the agency superstars as well as the other exceptionally creative artists working in all disciplines.
How can we make working work for moms?
Oh baby, was Erica Fite's story about secretly bringing her 5-month-old son on a shoot in LA so she could keep breastfeeding a crazy one. As she said, "it was a total parenting disaster" but really, 20 years ago, what choice did she have?
Making mē All About We: A Beauty Brand Identity Case Study
mē hair removal products use the only technology that works on all skin tones and the widest range of hair colors. So we used that as a way to let beauty bring people together instead of driving them apart through Brand DNA, Packaging, Web Design, and more.