NIKE
“YOUR WORLD YOUR RUNWAY”
Influencer Activation / In-Store public + private launch / Outdoor, Video / UGC Runway experience / Social
Nike approached us with a specific challenge: to celebrate their partnership with their #1 retailer, JD Sports, by delivering a campaign that didn’t just build the Nike brand but drove women to JD Sports, in-store and online. The focus? Showcasing the exclusive Need It Now collection at JD Sports during New York Fashion Week, the perfect backdrop for a fashion-forward, consumer-centered experience.
To help Nike expand its presence with women, we crafted a coast-to-coast campaign celebrating personal style. We collaborated with influencers from diverse backgrounds, each styling the collection in their own way and filming runway-inspired videos in their cities. These clips formed a brand film that stitched together a nationwide, animated runway.
“The accolades have been free-flowing – from our brand partners, our folks on the ground, our NYC teams…you made us look like heroes!”
– Jen Ewell, Director of Consumer Marketing, Nike
A massive outdoor media takeover across New York City reached over 3.5 million people and drove fashion-forward consumers to Times Square to a live event at JD Sports’ flagship, inviting everyone to try on the collection, walk the virtual runway, and be a part of the story.
Bridging Nike’s brand goals and JD Sports’ audience, JD Sports was positioned as a fashion destination for style icons who could make Nike’s fashion their own.
If your brand needs to elevate both its own identity and that of its retail partners, building genuine consumer engagement can make a difference across both channels.
