PH-D FEMININE HEALTH
“SMARTY PANTS”
Connected TV / Online Video / Pre-Roll Video / Streaming / Social / Digital Display / Point of Interest Geo-Targeted / Online Banners
Press: AdAge, Adweek, & Beauty Independent
For pH-D Feminine Health, Fancy took on a big challenge: building a bold, credible brand in a category few feel comfortable discussing—vaginal health. Vaginal odor and related topics are rarely talked about openly, and legacy players mostly offer limited, chemical-heavy solutions. New brands face steep costs and skepticism about product safety and effectiveness. Our task was to help pH-D earn women’s trust and break down these barriers.
Our approach embraced a simple insight: no one knows a woman’s body better than she does. We designed a campaign that put women’s self-knowledge at the center, using frank, empowering language that tackled “taboo” topics head-on.
“We still have a lot of work to do as a society to have equitable conversations regarding sexual wellness,”
– Deeannah Seymour, CEO and Founder, pH-D Feminine Health
We achieved this while staying cost-effective and making thoughtful choices in casting and production. In a category weighed down by stigma, we helped pH-D stand tall as a smart, confident voice for women’s health.
The result? A visually beautiful, authentic campaign that demystified vaginal health and made pH-D a trusted, approachable name.