
Mothers are more than moms, just ask one. We did (500 actually).
Motherhood isn’t everything. Even to moms. That was made clear in our survey when 9 out of 10 mothers said they wanted to be portrayed in roles other than mom. In no way does this diminish the role of motherhood in a person’s life. It can be defining. It can be exceptional. It can be transformative. It isn’t, however, everything. The pre-motherhood self does not simply evaporate, replaced by the selfless devotion to others and instant knowledge of laundry cycles, sheet pan dinners, and where the extra AA batteries are.

Our Mothers, Ourselves
Have you all seen all the hullabaloo about the new "Not Your Mother's Tiffany" campaign? Wowza is there ever a lot of passion around that! The good news is that Tiffany certainly learned it had a lot of fans. The bad news, of course, is that all of these people are now royally pissed off.