Beyond Demographics: The Deep Work of Understanding Women.
Surface-level audience research isn’t enough—especially when you’re marketing to women. If you want to build trust, relevance, and resonance, you have to go deeper than age, income, and symptom checklists. You have to understand her values, her lived experience, her cultural pressures, and the emotional landscape she navigates daily.
How to market to women without pissing them off.
Women have plenty to be pissed off about right now—your brand shouldn’t be one of them.
In 2025, too many campaigns still rely on stereotypes, euphemisms, and half-baked empowerment slogans that miss the mark. Women notice when you get it right. And they really notice when you don’t. So how do you market to women without pissing them off? Start here.
Women Want to Buy From Brands That Support Them
Ultimately, you can choose how you show up as a brand. This is privilege, and it is power. You can pander and prioritize your profits only. You can do the bare minimum to meet your bottom line. You can come up with any number of excuses why you can’t do more (“We’re just a brand!” “That’s not our responsibility.” “We don’t have the time or resources.”) Or, you can change minds and lives.