Where’s the Fun? How Sexual Wellness Brands Are Failing Women Over 40—and What Needs to Change
Women between 40 and 60 aren’t slowing down; instead, they’re waking up. They’re stepping into their power, letting go of preconceived notions of what middle age should be (or could be!), and yes, ohh yes!, reclaiming their pleasure. So why does the sexual wellness industry still talk to them like they’re broken (if they talk to them at all)?
Shopping can change the sexual wellness conversation
News flash: Humans are sexual beings.
We have needs, wants, desires. We seek others to share experiences. And sometimes we bring products into the picture.
NEW WORK ALERT: Lion’s Den Holiday Vibes
Santa’s got a brand new bag, indeed.
Lion’s Den wishes happy holidays to all, and to all a good night!
NEW WORK ALERT: Lion’s Den “Summer of Love”
After over a year in lockdown, the world is just itching to get back out there.
Sort of.
NEW WORK ALERT: pH-D Feminine Health “Smarty Pants”
In the past, the mere mention of feminine care was shrouded in secrecy and innuendo. Whispered shyly if at all—to mothers, friends, even doctors. Leaving women wondering, alone, and often afraid of things that can be natural parts of living as a woman.
Is There An Expiration Date On Women’s Sexual Pleasure?
When I attended a Sexual Pleasure Workshop for women over 40 I was confident I knew exactly what to expect. The majority of the women in this group were over 50 and so I buckled down for another depressing menopause chat.
I could not have been more wrong.
Sexual Wellness Needs To Come Out of The Shadows and Lower Shelves
By carrying only a small assortment, and hiding away the products that actually do have shelf space, the message the consumer gets is that she should hide away her needs, her wants, and her desires.
Why is female pleasure censored?
It’s something we feel pretty strongly about here at Fancy. Why can we advertise condoms as long as we don’t discuss how they make a woman feel? Why can we advertise a drug to make a man get an erection, and even say *gasp* “erection,” but we can’t advertise a product or even name such a product that’s designed to increase her pleasure?
Putting the power in her hands: Lion's Den case study
As an agency that knows women and what matters to them, we brought a fun, female perspective to sex toys by celebrating the fact that there’s no time that‘s not a good time to connect with your partner—or yourself!