Where’s the Fun? How Sexual Wellness Brands Are Failing Women Over 40—and What Needs to Change
Audience Insights Katie Keating Audience Insights Katie Keating

Where’s the Fun? How Sexual Wellness Brands Are Failing Women Over 40—and What Needs to Change

Women between 40 and 60 aren’t slowing down; instead, they’re waking up. They’re stepping into their power, letting go of preconceived notions of what middle age should be (or could be!), and yes, ohh yes!, reclaiming their pleasure. So why does the sexual wellness industry still talk to them like they’re broken (if they talk to them at all)?

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