Why big clients should hire small agencies
There are tons of reasons why small agencies can make a big difference for big clients. See a few highlights here!
Mid-Year advertising industry report card
In the August 10, 2018 edition of Shoot Magazine, Katie shared her POV on the most significant strategic and creative industry trends we see developing this year.
Start your indie agency now
After stepping down from the stage at the Ad Age Small Agency Conference, Katie and I let the editors know the good, the bad, and the did-we-really-just-say-that? about agency start-up life. Want to know our deep, dark secrets? Take a look at the video here.
What we fancy: Summer 2018 edition
There's a lot to love this summer. Here's a partial list.
5 Things I Learned While Speaking at the Ad Age Small Agency Conference
Erica and I spent three days learning, laughing and generally having a great time with our fellow small agency folks.
Putting the power in her hands: Lion's Den case study
As an agency that knows women and what matters to them, we brought a fun, female perspective to sex toys by celebrating the fact that there’s no time that‘s not a good time to connect with your partner—or yourself!
Should your brand be targeting women over 40?
If brands ignore women over 40, they’re missing out on a group that makes 85% of household buying decisions. See what else brands need to know about this powerful and passionate group.
Celebrating the perfectly imperfect: BRÖÖ Hair Care Case Study
What if we stood for the complete opposite of the perfectly groomed & glossy, mane? What if we elevated the concept of beauty to a place that was positive for women—made beauty a thing that was more than “perfect-hair deep”?
Katie Keating and Erica Fite featured in Adweek creative 100!!
We are honored, thrilled, humbled to be included among all of the agency superstars as well as the other exceptionally creative artists working in all disciplines.
Survey results are in: Women 40+ have their say
Brands love millennials and they’re even somewhat interested in senior citizens, but women over 40 are not even on the radar. Fancy’s survey of 500 women over 40, recently covered by Campaign, gives these women the mic, and it turns out they had a lot to say.
Returnships are great. But there's a better way.
I’d like to present a bright spot in the search for the new agency paradigm: Fancy.
How can we make working work for moms?
Oh baby, was Erica Fite's story about secretly bringing her 5-month-old son on a shoot in LA so she could keep breastfeeding a crazy one. As she said, "it was a total parenting disaster" but really, 20 years ago, what choice did she have?
The intersection of women and design at “Respect Me” opening
I was honored to be part of a panel at the opening of the fantastic Respect Me design show, at 16 Orchard Street, last week. Being surrounded by talented, smart, opinionated ladies was exhilarating and we all left inspired to continue to push for changes that support women and design…
NYRR impact report wins best in category!
We're happy to announce that the 2017 Impact Report we created for New York Road Runners won a coveted best in category Neographics award from the Graphic Arts Association!
Is The Way We Portray Women In Advertising Getting Any Better?
While there are some standouts, where brands are getting it right (Bravo to you GE, Kraft, and Twitter, though really Twitter, please pay attention to the amount of social media harassment of women happening on the platform and actually do something about it...), but women are still largely portrayed in very specific roles that tend to be deferential to others.
Campaign US Op-Ed: Making Women's History Month
Women's History Month is different this year as everywhere we look women's history is actually in the making right now. Women are rising, without competition, without judgment, focusing on what we can do for each other, how we can help one another, saying things have got to change, and they are going to change, right now. So really, we should actually call it MAKING Women's History Month.
Ad Age agrees: Women come first
After creating two #sfw television commercials for Lion’s Den, the national sexual wellness brand, Fancy created a powerful poster to help them celebrate International Women's Day
#tbt Glamour Reel Moments
A look down Memory Lane...
Glamour Magazine chose our story, “The Thief” to be brought to life by director Rachel Weisz and actors Joel Edgerton & Rosemarie DeWitt as part of their Reel Moments series.
We did it! The midwife gets her motorcycle!
Thanks to an anonymous matching donor and dozens of Fancy friends, Fancy raised over $4200 to buy the Tarkwa Breman Community Hospital Midwife a motorcycle!! Now she can travel to the far reaches of her district to provide much needed medical care to pregnant women who can't make it to the hospital.
Fancy For Good: The Motorcycles for Midwives Project
Help us help a midwife in rural Ghana deliver essential prenatal care to women who can't make it to the clinic. Fancy's raising money to buy a motorcycle for the Tarkwa Breman Community Hospital, to help their midwife get where she's got to go.